CODA

A new name for a newly established mission

THE BRIEF

CODA reached out to us for a full brand package and we were thrilled explore their brand identity.

THE TEAM

Creative Direction Josh Blair

Brand Design Josh Blair

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The Colorado Dragon Boat Alliance (CODA) was originally founded as the Mile High Dragon Boat Race Club in 2017. CODA is a community-focused organization that provides personal growth opportunities and fosters learning, team building, and leadership through the sport of dragon boat racing.

With a new name and reinvigorated drive to promote dragon boat racing throughout Colorado, CODA reached out to us for a fully realized brand package – including primary and secondary logo designs, a comprehensive brand identity, and custom brand collateral. As our first official Estime project, we were thrilled to see CODA's new name and brand manifested into tangible items that the team is proud to wear and promote.