Cox Automotive Screen Animations
Wayfinding in Motion
THE BRIEF
Spillt brought us in to support a conference experience in the automotive space. The goal was simple and specific; create motion graphics that sit on top of pre-cut edits from their team to pull attention and guide guests toward the booths Spillt was promoting on site.
We were tasked with delivering two motion pieces built for vertical display across the convention floor. One of those deliverables, the Wholesale Beacon video, required three distinct brands to appear within a single video. Each brand needed to feel true to its own guide, while the overall piece still had to move with one consistent rhythm.
THE TEAM
Creative Direction Josh Blair
Motion Design Josh Blair
Our Approach
We treated this like wayfinding with style. Start with the brand guides, respect what is already established, then design motion that can be read quickly from a distance. Spillt provided the edits and the copy. Our job at Estime was to choreograph the typography, transitions, and pacing so the messaging landed in seconds and stayed engaging through repeat viewing.
Both pieces were built specifically for a 9:16 format, designed for vertical TV placement throughout the space. That constraint shaped everything. Type scale, line length, contrast, and timing were tuned for glanceable clarity. For the Wholesale Beacon deliverable, we created a motion language that could flex across three brands without feeling disjointed. The visual rules stayed consistent, while color, type, and brand elements shifted cleanly from segment to segment.
OUTCOMES
Two vertical motion pieces delivered in 9:16, optimized for on-site display in a conference environment.
Brand-aligned graphics that stayed legible at a glance and held attention in a high-noise space.
A unified motion system that supported three distinct brand looks inside one video without breaking flow.
A smooth collaboration with Spillt, translating supplied edits and copy into polished, production-ready motion.
Need motion that performs in the real world, not just on a timeline?
