Monigle Huron Brand Videos

Launching Huron’s brand through motion

THE BRIEF

Monigle had developed Huron’s new brand identity — a fresh color palette, typography, and a set of custom illustrations — and needed a motion partner to bring that identity to life on screen. The centerpiece was a 16:9 brand video built around a script and narrative direction established by Monigle, intended to anchor Huron's brand launch.

THE TEAM

Motion Design Josh Blair, Anna Klemmer

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Our Approach

Monigle came to us to specifically help define and realize Huron's new motion language—taking the visual foundation they'd built (color, type, illustration style) and figuring out how it should move, breathe, and feel in motion.

We were handed a full script and narrative already developed, along with a storyboard outlining the planned visuals. Our role was to bring those storyboarded scenes to life, building the connective tissue that tied everything into a cohesive motion language reflecting the new brand.

Midway through the project, several scenes were reshuffled from the original script. Rather than treating that as a disruption, we stayed flexible and adapted the sequencing while holding the line on the motion language we'd already established—keeping the typography movement, cadence, and overall vibe consistent even as the structure shifted around it.

Deliverables

• 16:9 master brand video

• Two 16:9 cutdowns for social media and promo use

OUTCOMES

The final video served as Huron's brand identity piece for their launch, with the two cutdowns extending that same visual and motion language into social and promotional channels — giving the new brand a consistent voice in motion from day one.

Ready to bring your brand to life in motion?