A recent game changer in the market research industry, NewtonX combines both qualitative and quantitative data with the speed and context of a search engine. Established in 2016, the company was in need of a motion graphic video showcasing NewtonX Prime, their new online user-focused research tool released in 2023.

While NewtonX has worked with other motion studios before, they found the process to be laborious, frustrating, and lacking collaboration. With little establishment or guidelines to their visuals in the motion design space, we had the opportunity to concept and develop a motion identity for the company while solidifying their visual brand. Leveraging this project as an introduction to Estime Studio’s creative services, the goal of this project was to show what we got and demonstrate the benefits of using Estime as a collaborative creative partner. Leading my team as Creative Director, we workshopped a comprehensive kickoff deck that provided clarity in direction, tone, and cadence for our motion design project. Since then, we have worked with NewtonX on various motion and video deliverables on an annual retainer relationship.